Whether you need to use online sales to sell more yearbooks after you’ve already gone to print, want parents to be able to buy books directly from Entourage at any point in the future, or just want to place another bulk order of your yearbook, Entourage has you covered. In this article, we’ll discuss three ways to buy or sell more yearbooks even after your book has entered print production.
Option 1: Post-Approval Sales
‘Post-Approval Sales’ refers to the ability to sell extra copies of your yearbook (not your original order) directly to parents through Entourage’s online store in perpetuity. This option can be turned on any time, even after your book has been ordered and delivered. You can access the ability to turn on Post-Approval Sales both in the Manage Yearbook Sales area of the website, as well as on the Final Production Approval Form itself. These sales are:
-Direct to parents and ship to home
-They do not make the school any money
-They can be turned on even when online sales say “OFF” (go to Manage > Manage Yearbook Sales > Setup Online Sales and scroll all the way down to the bottom of the page)
-The price is automatically set by Entourage and the parents pay shipping. Please note the cost will always be slightly higher than the original selling price as it is a one-off print.
-Post-Approval sales books will start arriving 4-8 weeks after the yearbook’s original delivery date (they do not deliver with the school’s yearbook order)
Best For: Post Approval Sales are the best option for advisors who do not plan to make a profit from any late book sales, who want extra books to ship directly to homes, and who do not want to worry about keeping track of orders.
Option 2: Inventory Sales
‘Inventory Sales’ refers to the option to sell copies of your yearbook from your original order directly to parents through Entourage’s online store until a prearranged deadline. This option can be turned on during the Final Production Approval form process. For example, if you have sold 50 books through online sales, but will be purchasing 75 when you go to print, you can turn on Inventory for 25 books. Then, parents who want to purchase one of the extra 25 books the school has ordered, can do so through the online storefront as opposed to giving the school cash or a check. These sales are:
-Technically school sales done through the online store via the Inventory tool
-They DO make the school money
-They ship as normal because these books are not separate from the original order; they ARE the original order (in other words, they are part of the bulk shipment that arrives at the school on Delivery Day)
-They can be turned on during the Final Production Approval process
-The price is set by the school
-This is the option that you would want to use for selling any books that you are planning to pay for at time of Final Approval but have not yet sold internally. With Inventory, you must remember to keep a close eye on your Manage Online Sales page so you know who purchased what book(s) and can distribute accordingly once the books are delivered.
Best For: Inventory Sales are the best option for advisors who plan to make a profit from late book sales, who are willing to keep track of orders, and who are able to distribute books directly to buyers themselves.
Option 3: Reorder
A ‘reorder’ refers to the option to buy more copies of your yearbook from an additional order. This option is available anytime after you approve your book for print by going to Manage > Manage Ladder > Reorder More Yearbooks. These books are:
-They ship as normal to the single delivery location of your choice
-The minimum quantity for a reorder is 5 books with a $50 setup fee or 20 books with no setup fee (please note if you have any special upgrades that may affect the setup cost of a reorder).
Best For: Reorders are a great option for advisors that are receiving requests for extra books from 20+ buyers.