Link was launched in 2014 and is a resource that has allowed the school community to contribute to the yearbook. Through their parent site, link.entourageyearbooks.com, Entourage Yearbooks has deployed its EDOnline software to allow parents and family members to design their own personal ad for their student. Web Team Manager Nicole Lipnitz says, “The ad designer recently got upgraded to run off of our new HTML5 software and photo uploader, making the process easier for parents to create meaningful ads for their students in minutes.” There is a great selection of templates as well as customizable backgrounds, font colors, clipart, and text to create a unique and individualized ad. There is also the capability to upload PDF files if a different design software is being used.
The Link website has been an important tool for ad design for parents and those not otherwise involved in the designing of the yearbook. However, there are also significant benefits to the yearbook advisor and yearbook staff. Nicole mentions, “The Link ad designer is an important way for schools to fundraise for their yearbook program.” By including ads, increased revenue is brought in allowing for the ability to enhance cover design, increase page count, add inside printing on endsheets, etc. Depending on what the yearbook class envisions, including ad sales allows for their advanced design ideas to become a reality.
In addition to ad sales and the ad designer, the website features the ability to purchase yearbooks online. All purchases made online will be recorded on the yearbook website. Administrators can easily access the number of books sold as well as the names of the people who purchased them. With this important feature, distribution at the end of the year becomes much more efficient.
Parents can also upload photos to the yearbook project via the Link website or the Entourage Link app. Nicole comments, “Many of our memories nowadays are captured on smartphones. The Entourage Link app for iphone and android has allowed for the uploading of photos directly from one’s device. Never before has it been easier to contribute to the yearbook project.” Yearbook Staffs are grateful for this feature as well, since they will have access to more photos to design their pages.